KEY CONCEPT: There is a long tradition of depicting male authority figures with a scowl as a way to project power and agression.
Figures 2 to 5. The Imperial Frown expression itself is quite simple. The contraction of the corrugator group of forehead muscles pulls the inner ends of the eyebrows closer together and further down, narrowing the eye into a scowl. With no activity around the mouth, the brooding forehead appears as more of a description of an ongoing state or belligerent mood, rather than a flash of anger. It can be realistic or cartoon-y, so long as the oblique direction of the eyebrows and/or upper eyelid is made clear. |
Figure 6. The Mad Monk! As seen in this animated GIF of an Orthodox Christian monk, simply lowering the brows changes the entire expression of the face. Many people will see the monk’s mouth as more tightly clenched when he frowns with his brow but, in fact, the mouth remains the same. The scowling version of his face seems consistent with his image – a serious, militant, and brooding religious figure |
These busts of Caracalla represent some of the earliest examples of The Imperial Frown in existence. The sense of bare-knuckles combativeness in his expression is consistent with his historical reputation as a serious tyrant. What interests me is not so much the accuracy of the portrayals, but what these sculptures say about Caracalla himself who, after all, had to approve the result. He clearly wanted to be seen as an aggressive, intimidating ruler; contrast this with earlier Roman leaders who preferred to pose as philosopher-kings and for whom nasty scowls would not have been appropriate.
Caracalla started a trend; successor Roman notables were often portrayed with a similar frowning countenance, a popular and, no doubt, effective mask of authority. Given the frequency of Roman revolts and assassinations, their motivation to appear tough and powerful is quite understandable.
Figure 9. A stoic, stern & scrupulous Senator. This Imperial Frown, from the 1st c. AD is depicted on the face of Cato the Younger, an adversary of Julius Caesar. In Wikipedia, Cato is described as “remembered for his stubbornness and tenacity”, “stubbornness” being another way of describing the scowling face. Note the expressive frown lines on his forehead. |
Figure 10. One Mean Dude. We don’t know the identity of this frowning gentleman, but he is from the same period and place as Caracalla. The likeliest explanation is he was a wealthy patriarch (the head of the family in ancient Rome wielded life and death power over their relations) wishing to share in that stern Imperial look. In all these classical sculptures, the bulging, furrowing, and knitting of the brows is accurately and expressively depicted. |
Figure 11. "Et tu, Brute?" While living in Rome, Michelangelo became expert at sculpting figures in the style of the ancient Romans. This sculpture of Brutus is clearly influenced by examples like the Caracalla busts in Figure 3 & 4. Commentators have pointed out the frown as an important and expressive feature of this work, a portrayal of the Senator tough enough to dispatch the great Caesar. The scowl is a bit on the mild side compared to the earlier busts. |
Figure 17. "I WANT YOU!" World War I inspired this poster image of Uncle Sam asking for recruits with a guilt-inducing frown, suitable for framing. The great American illustrator James Montgomery Flagg depicted Uncle Sam (who seems to have faded from view in recent years) as the stern father/principal/boss fixing us in his harsh gaze and making sure we don’t think we can squirm away. Modern recruiting posters use a totally different strategy, stressing the attractions, rather than the obligations, of military service. |
Figure 18. Non-alcoholic beer gets no-nonsense logo. Associating a beer brand with royalty and tradition makes some sort of sense, but why a horse, and why a frowning one? Perhaps the company was worried that customers would associate their non-alcoholic beer with wimpiness and compromise; here we are reassured that alcohol or not, this beverage will still make us feel tough and manly – hence the Imperial Frown. (But doesn’t the leafy mane deliver a bit of a mixed message?) |
Figures 1, 11, 12: Photos by Yousuf Karsh of Winston Churchill after his famous “Some chicken. Some Neck” speech to the Canadian Parliament in 1941; Figures 2 to 5: Frowning CEO GIF drawn by author; Figures 6: Scowling monk GIF drawn by author; Figure 7: Marble head fragment of emperor Caracalla sculpture with military style hair and stubble beard, 14-1/4”, from the Metropolitan Museum of Art in New York; Figure 8: Marble bust of emperor Caracalla in military uniform, from Capitoline Museum in Rome; Figure 9: Portrait bust of Cato the Younger from Capitoline Museum in Rome, photo by Oscar Savio; Figure 10: Marble bust of old man from mid-1st century, 14 3/8 inches, from the Metropolitan Museum of Art in New York; Figure 11: Marble bust of Brutus by Michelangelo, 1538, in the Bargello Museum in Florence; Figure 12: Spartan mascot graphic from http://cliparts.co/spartan-logo-clip-art; Figure 13: Eagle mascot from Shorter University in Rome, GA, http://shorter.prestosports.com/information/athleticlogos; Figure 14: Ram mascot from Portales Municipal School District in NM, http://www.portalesschools.com/; Figure 17: “I want you for the U.S. Army” poster, painted by American illustrator, James Montgomery Flagg for US government, published in 1917 and used to recruit soldiers in both WWI and WWII; Figure 18: Scowling horse image on Kaliber low-alcohol beer label, from Guinness Beers in Dublin, Ireland.