FACES in PLACES :
The "Pareidolia Effect"
The "Pareidolia Effect"
KEY CONCEPT : "Pareidolia is a psychological phenomenon involving a stimulus (an image or a sound) wherein the mind perceives a familiar pattern of something where none actually exists.."
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Figure 1. It’s impossible to look at these seaside binoculars and NOT see a face. Our brains have evolved to detect faces in our environment – vital for survival purposes – even when our rational selves knows that what we are responding to is very unlikely to be alive. When we are presented with the minimum facial pattern of two spots above and one spot below, we not only see a face, we assume, as above, that the face is the expression of a sentient being which carries with it a corresponding emotional state; here, a sort of giddy happiness.
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